Russian Best Brand in French's student opinion

     Mélodie is a student from France. She studies International Business and foreign languages.

     "Unfortunately I can't name any of Russian brands and it's very strange because Russia is a member of a global market. Nowadays it's very important country in the International business. As a customer I couldn't name any brand except "vodka".

     I think, Russia exports more like petrol or raw materials but no the goods that we as consumers can directly buy. For instance, some manufacturer products, clothes or food.

     I think the problem in France is that goods market is already taken by few very famous brands and French are already remember these names.

     But if Russia would like to launch a few brands in the future which can become really well-known in France, I suppose that the only way is advertisment. For the consumers it's the best way, because only so we could know and see the brand, hear about it and fix it in the minds. And then it works or it doesn't works. Consumers can be unpredictable. I couldn't say any Russian brand, but I believe that there are a lots of them", - Mélodie says.