What is our survey about

     The main aim of our joint project was the analysis of Russian brands in the minds of the Russian students and in the minds of the students from other countries around the world.

     The object of research is Russian Brands which could be represented on the global market.

     Survey about tne Best Russian Brands was conducted among the student audience.

     Project participants: Russian students who are studying at the Syktyvkar State University and students from different countries, such as Germany, France, Hong Kong and Spain.

     Research objectives:

1. determine the most popular Russian brands in the opinion of the Russian students or their general perception of the Russian brands;

2. determine the most popular Russian brands in the opinion of foreign students or their general perception of the Russian brands;

3. analyze the general attitude for the Russian brands and their overall perception;

4. identify the reasons for the popularity / recognition of particular Russian brands;

5. give some recommendations to improve the position of particular Russian brands on the national and global market;

6. make an overall conclusion about current and future situation of Russian brands on the global market