1. Export of raw materials, such as oil and gas without any clear brand name.
2. Export mostly wholesale goods, which are not aimed on retail customers.
3. Russian products are not well-known and reliable from foreigners’ point of view.
4. Absence of developed business contacts abroad
5. Image of Russian people as insecure and strange.
6. Foreign markets are saturated and developed enough, so it is difficult to find niches for Russian brands.
What could be an advice here?
In our opinion, the successful penetration of the global market is possible through more thorough advertising campaing which are able to attract the attention of people from other countries.
The manufactures must think about how is the perception of the Russian brands could be in other countries. And this is the case when stereotypes should play their role.
Also we should mention that Russia is known as the manufacturer for some luxurious and premium-quality products (don't forget "Raketa" watches, for instance) and people abroad evaluate them much.
Therefore this is also the way to establish Russia on the global market through deep and carefully developed marketing researches and campaigns.
In our opinion, the successful penetration of the global market is possible through more thorough advertising campaing which are able to attract the attention of people from other countries.
The manufactures must think about how is the perception of the Russian brands could be in other countries. And this is the case when stereotypes should play their role.
Also we should mention that Russia is known as the manufacturer for some luxurious and premium-quality products (don't forget "Raketa" watches, for instance) and people abroad evaluate them much.
Therefore this is also the way to establish Russia on the global market through deep and carefully developed marketing researches and campaigns.
No comments:
Post a Comment